Fast forward a few decades, and celebrity endorsements are huge business in 2016 with brands paying hundreds of thousands of pounds for influencers to tweet one-off images containing product placement. The “Insiders” themselves are a group of stylish 20-somethings – male and female – hailing from different corners of the globe. By using their personal, albeit well-curated, profiles to promote ASOS products, they are giving fashion lovers across the world not just sartorial inspiration, but a lifestyle they can aspire to. In the first of a series highlighting great Facebook and Instagram advertising campaigns, we take a look at online retailer ASOS's first ad campaign on Instagram Stories, which launched last summer. Ever since it launched its own publication – ASOS Magazine – in 2007, the retailer has proven that, in order to thrive in the digital age, you need to offer your customers more than just your product.
Never miss a post by joining our mailing list, What ecommerce marketers can learn from it. Facebook Instagram Snapchat. Of course, a good chunk of the content is shoppable—right now, the brand has 22 Insiders listed online, each with a page of picks—but with the diversity of styles and body types represented by the team (not to mention the sheer volume of products available on ASOS at any given time), I actually appreciate the curation. Here are some examples of how ASOS insiders get around this: a) Including a tracked link to their curated page on the ASOS website. Take the first step towards smarter customer marketing, What to expect from Ometria’s remote interview process, 5 reasons customers become ‘inactive’ or ‘lapsed’ and how to win them back. Particularly, ASOS is using Twitter, Instagram, YouTube, Google+, Facebook, Pinterest, and other digital channels to reach the target audience. Here’s what we’ll cover: If you already know all about ASOS Insiders, feel free to skip the first part and scroll down to our top three take-aways at the bottom of the post. Here’s one of ASOS’ Insiders (at the time of writing), Sara Louise: The overriding idea behind ASOS Insiders is that fans can shop an insider’s #OOTD (outfit of the day) straight from Instagram. Help and Information Help Track Order Delivery & Returns Premier Delivery 10% Student Discount About ASOS About Us Careers at ASOS Corporate Responsibility Investors Site More From ASOS Mobile and ASOS Apps ASOS Marketplace E-gift cards Fashion Discovery. Welcome to Marketplace. But, damn, the girls in the pics had such good style—how could I not at least peruse their #ootds? But while promotions like this are likely to drive an instant revenue spike, ASOS appears to be playing the long game with Insiders. An ecommerce powerhouse born in the 21st century, ASOS has always understood the importance of using technology as a way to create epic brand identity. If you continue browsing, we assume that you consent to our use of.
Photo: Instagram/@asos_shope, @asos_paloma, and @asos_hannah. More information can be found in our Cookies Policy and Privacy Unlike Tesco, ASOS hasn’t created any apps but instead just links to its photos and Instagram account. 172.9k Followers, 372 Following, 3,205 Posts - See Instagram photos and videos from MORE THAN MAKEUP (@asos_faceandbody) From yummy mummy to 70s boho, lipstick lover to Scandi cool, all of these brand ambassadors sport a different “look”, ensuring there’s a style for (almost) everyone. Shop for the latest fashion styles & trends for women at ASOS.
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